And the pair has been credited with giving youngsters the confidence to step out without a tan - which will ultimately help lower cancer rates. Dr. Raj Mallipeddi says, "People have to want to resemble the individual giving the message. If that image comes in vogue then people will follow suit and ultimately that could be better for people's skin."
Eric Jimenz from Urban Decay Cosmetics adds, "Due to films such as "Twilight", people see that pale skin can still be sophisticated, timeless and glamorous." More than 80,000 cases of skin cancer are reported every year in the U.K. alone.
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